Success at first skill exchange for digital marketers

Desk Digital, a search engine optimisation agency on the Isle of Wight, successfully hosted a new community event for digital marketers, creatives and business owners on 30 November 2017.

The event was attended by freelancers and creatives who all share a common interest in exchanging digital know-how. Based at No.64 in Ryde, the free event appealed to a wide variety of professionals from across the Isle of Wight.

For the creative and digital curious

The evening started with Will Darling, a business owner based on the Island. He has 10 years’ experience as a graphic designer, working in London and in Hampshire agency side. He now runs EDMTips, a successful e-learning platform, offering courses to EDM producers online.

He spoke about the importance of when to brand, what not to do and the role branding plays for every business.

Afterwards, Callum Murphy, a freelance project manager for Desk Digital, gave an insight into reducing bounce rate and dwell time on a website. Callum has worked client side for businesses including The Caravan and Motorhome Club and The National Museum of the Royal Navy.

His presentation focused on search engine optimisation as well as techniques on reducing bounce rate.

Our final workshop from Lyn Blackledge, founder of All Things Networking spoke about Facebook Live and how to increase engagement through live video. She spoke about her experience using the format and how she applies it to her business.

Each workshop ended with a question and answer session. Delegates also had the opportunity to network with others after the workshops.

The event happens every quarter at No.64 in Ryde where businesses on the Isle of Wight can learn new skills in digital marketing.

New event announced

The next skill exchange will happen on Thursday 29 March at No.64 in Ryde, giving digital marketers, creatives and business owners another opportunity to learn about digital trends.

Callum Murphy, project manager at Desk Digital said:

“The first skill exchange was an absolute success. 15 people attended the inaugural event - it definitely shows there’s an appetite to learn about digital marketing on the Isle of Wight.” He continued: “We’re pleased to announce our next event on 29 March where another set of digital specialists will exchange their know-how.”

Interested in attending future events?

Learn about the next skill exchange, what to expect and how to register for free.