Seo mistakes... they happen. You've spent hours optimising your copy to find that you've made an error that could cause untold damage to your search rankings.
We know how much of an uphill struggle it can be when you launch a new website. Whilst every website we create is built with SEO in mind, you’ll still need dynamic content to get results.
We’ve put together a short article on how to avoid common seo mistakes when it comes to on-page optimisations. It might seem like a daunting task trying to locate the perfect keywords to use in your copy, but there are some good house keeping rules you might want to consider.
Avoid keyword stuffing and duplicate content
Meta titles and meta descriptions still have a bearing on how search engines view your page content. It’s super important this area is fully optimised, making sure there’s a careful balance between your chosen keywords as well as a clear call to action.
Take the logical approach. Your meta title and description need to tell the user about the content on the page. Keyword stuffing or adding your keyword into your copy multiple times will send warning signs to search engines. You'll be surprised how common seo mistakes like this occur.
What's more, you should write in a conversational style that appears natural. From a copywriting perspective, I always recommend using an action verb like explore, experience, feel or you could go with the typical find out or learn about approach. Be creative and unique.
Some businesses may think that duplicating content is a quick win. You might be causing more harm than you realise. To avoid seo mistakes like these, make sure you allocate enough resources when writing your page descriptions.
Select your chosen keywords and adjust your meta descriptions and titles accordingly. If you choose to duplicate page content, you could risk your users bouncing from your page quickly.
Search engines will not display content if it’s not relevant - so save your time by creating original meta titles and descriptions.
Control your character count
When it comes to search engines, they can be a finicky thing. Not enough information and you might not rank at all, to much and you could risk keyword armageddon. Common seo mistakes often involve writing to much content. Some people get a little carried away but it’s important to keep your characters under control.
Google will only display 70 characters in your page title - so it’s important to be brief and to the point. Use - (hypen) or | (pipe) to break up your page titles. For example: 1 Litre Bottle of Sprite - Multipack Offer | Tesco Online. In this example, I’ve gone in with the product name and used a hyphen to break up the text to make it clearer at a glance. I've then used a pipe to separate the information, making it clear who the brand is.
I would advise trying to get one good keyword into the start of your meta title. The closer to the start, the better chance you have of ranking higher for it.
Meta descriptions have a 160 character limit with anything more not being displayed in the search results. If your description is bigger than 160 characters, you’ll see a set of ellipses at the end of the character count. It looks unprofessional and incomplete. Position your keywords near the start and add at least one into your meta description.
Choose your H1 and H2s carefully
This is a common seo mistake as it’s not always clear what a H1 and H2 on your website are. Your web developer should provide website specific training to help you structure your content correctly.
Using a H1 or header 1 is the first opportunity (on page) to show the search engines you mean business. Select the keyword you want to use as this is a strong indicator on what your page is about.
Each page should have unique content on and should contain one H2 and H3 as well. Whilst these have less bearing on what Google thinks, they should be carefully structured and logically placed for a better user experience.
Multiple pages with no content
This might seem like a logical one, however it does catch many people out. Whilst optimising a contact us page may seem like a daunting task, you should try and aim for around 300 words per page.
Each page should feature your chosen keyword a few times throughout - just be careful not to over stuff. Having multiple pages with no content on is a definite no-no in a search engines eyes. Remember, content is king - this saying will serve you well when writing your copy.
Algorithms that are used to determine how successful your page should be often use factors like bounce rate and viewing times as a deciding factor. Ensure your page has enough content to keep your users engaged.
Avoid common seo mistakes like these easily by following our collection of seo remedies. Not only will this save you valuable time and resources but you'll gain traction in your rankings, making all that hard work worth while.
Callum Murphy - Project Manager for Desk Digital
I’m a digital marketing consultant who specialises in working with businesses on their digital marketing. I’ve helped many businesses with branding, advertising, copywriting and SEO. I can help your business reach new milestones and successes - so why not get in contact with me.